I have worked consistently with Antonella at Marketing Nest for a number of years and always found her marketing expertise and professionalism to be excellent.
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Do you have the Winning Formula?

Many people don’t know what makes a successful marketing campaign. Whatever marketing campaign you embark on you need to have the winning formula.

The Marketing Nest AIDA Formula

A: Attention – When designing a campaign it is of paramount importance to know your audience and to get the right message across to them. Your message needs to grab the reader’s ATTENTION. The best way to achieve this is by creating a direct and powerful message which summarises the benefits of your services.

I: Interest – After you have carefully designed a strong message you need to keep the audience’s attention by creating an INTEREST in your product or service.

D: Desire – Being interested in a product and desiring it are two completely different things. A Marketing Nest consultant will work with you to get your prospects not only to be interested in your business but  also DESIRE your products and services. So your message needs to convert the reader’s interest into desire for your product or service.

A: Action – This is the final stage of the formula, if you build a marketing campaign correctly, you will drive your prospects to want to take ACTION, i.e you should inform the audience what they need to do to invest and benefit from your product/service.


Building a nest takes intuition, knowledge and experience… Let us help you build your nest and support you in your first flight!