Strategic Marketing

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Marketing strategy

Why Do You Need a Marketing Strategy?

A strategy helps you stay focused and grow organically.

Once we help you clearly identify your core values, aims & objectives, target audience, strengths and weaknesses and your business resources, we will design a successful strategy for your business.

Without one…

  • You could be trying out a fad that doesn’t suit you and you feel uncomfortable with.
  • You could be throwing money away on a marketing task that may be a gamble and then you are losing money AND time.
  • Sometimes it could be as simple as not knowing how to do something and you just need someone to show you how, start it up and you’re on your way!
  • Savvy business owners hire experts to get jobs right and on budget and a marketing strategy should be done with the same approach.

To achieve your business goals you need a strategy. So let’s get started….

How Do You Get the Best Marketing Strategy?

Here is a secret – YOU are the secret of a successful Marketing Campaign!

Putting aside the time at the beginning will help build your strategy. Starting with an in depth consultation is how the best strategies come together. It’s not a 5 minute process and your commitment to change is an essential building block for your success.

What Do You Need to Do?

We want to make the best use of your valuable time. You need to be open and ready at your consultation so we can really get to know you. We will take you through easy exercises to get a thorough understanding of your needs. This begins to build a powerful strategy that highlights your strengths and covers your weaknesses.

“Don’t let the words Marketing Strategic scare you. We understand how daunting it can be, so we make everything simple and actionable.”

You get Results!
What you Get:

After your consultation, You get your marketing strategy, This is an ACTIONABLE PLAN.

Your strategy is an easy-to-understand report which covers everything from your social media tasks and plan, who will implement them, and where and how you will spread into other marketing areas. Be that blog space, event attendance and networking. We plan for you or your staff to cover these actions. You will also be advised when and how we measure the effects of your actionable marketing plan.

Easy ways to help you action your bespoke plan:

Our years of expertise ensures successful product launches, enhanced market positioning, and impactful customer engagement.

We design and implement strategies tailored to your goals, incorporating market insights, audience targeting, and creative campaigns, ensuring our plan resonates with your brand's essence, ensuring a competitive edge and sustainable growth.

We can take care of all of it for you leaving you to run your business.

We can give basic training to you or your staff so we can share the workload with you.

We can fully train you or your staff so you can handle your own marketing.

Let's chat!

Testimonials

What our clients think

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Always smiling and with the right attitude. Antonella is a pleasure to be around. I have referred her to many of my contacts and will continue to do so without any hesitations. Antonella is always professional, and very creative and her energy and enthusiasm are always there.

Maud Todd
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Top qualities: Good Value, On Time, High Integrity. In my working experience I met many professionals, therefore, without doubt, I can say that Antonella is the right person when you need a job done!

Roberto Simeone – Capo di Serapo
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Always go the extra mile. I would happily recommend Marketing Nest’s services. The monthly newsletter is very informative and thought-provoking and she is always willing to go the extra mile for her clients.

Shabbir Halai

F.A.Q.S

Frequently Asked Questions

How much does a consultation cost and do you provide ongoing support?

We offer a free Marketing Health Check, this is a mini consultation where we will do our Marketing audit to analyse your past campaigns and give feedback on your blogs, website and social media accounts …. Following the initial Consultation we will be able to provide a bespoke package.

If you would like us to arrange for a regular monthly consultation where we will check on your progress, monitor your campaigns and advice you we have a basic package that covers that.

What are the best marketing tools to use?
We would love to be able to tell you these are the only tools you need but this would do you a disservice.

We will advice on the best tools based on your aims, goals, your audience and also your skills and resources. However, we can say that a knowledge of Google Analytics, social media management and direct mail design is beneficial as most of the times we will combine multiple marketing channels to design a successful marketing strategy.

How do I decide my marketing budget, and is it better to invest in?

To answer this question, we need to ask you a few questions:

  • Have you set your business objectives?
  • How young is your business?
  • Do you know how many sales or clients you need to get to reach your goal?
  • What is the average cost of each client and the estimated overall value?

In short, with regard to a marketing budget, the general rule is that a new business needs to invest in order to build its client portfolio. A good rule is usually 15 – 20% of your annual gross revenue.
A business that is more settled and has a steady and loyal client base would usually invest less because the assumption is they have loyal repeat customers, so an average of 8 – 10% would be enough to maintain your marketing growth.

Do you provide training? If Yes, can you train us online?
One of our Unique Selling Points is that for every service we provide, we can train a member of your staff and work together to facilitate your organic growth. Some of our clients see us as their non in house Marketing Director that support their marketing team. But if you don’t have a marketing team we can support you in your marketing journey. Our preferred platform for Online training is Zoom, and we usually need to assess your skills before training can commence.
Do you have a template I can use for planning my Marketing Activities?
We have developed an easy-to-follow template that will help you stay organised and productive. We’ll help you with the initial strategy and our template makes it easy to keep on top of your campaigns.
What sets your company apart from other agencies?
We’re not an agency; we are your business family, a seamless part of your team. Our approach blends creativity, nurturing, fun and strategy. We will take your vision and make it a reality while working with you every step of the way. We create bespoke tailored-to-you marketing solutions exclusively for your business.

For us, Marketing is not just a service, it’s a fun journey we will embark on together!

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