by MarketingNest | Sep 23, 2023 | Strategy
Marketing tradition has always told us to lead with pain points as a way to evoke an emotion from an audience. It’s based on the human principle that where we hurt, we need something to make it better. However, there are opposing views on Passion vs Pain Points. I...
by MarketingNest | Sep 23, 2023 | Strategy
Do you want to Build Snowman? We are probably all freezing at the moment, so this felt kind of right and marginally funny… Freezing jokes aside, let me take you back to your childhood briefly, let’s go… Christmas is around the corner… Puzzles, Legos, Hopscotch,...
