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Branding

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– Marketing Strategy – Social Media – Branding – Design – Website Design – Content Design

Have you ever been to an event, and one person stood out from the rest?

Good branding makes you unforgettable !

Services

– Marketing Strategy

– Social Media

– Branding

– Design

– Website Design

– Content Design

Your branding is unique to you.

It’s ultimately your essence, representing who you are, your personality, your unique selling point, your core values and your ethos. This is vital to attract your prospects who relate to you. They are mostly likely to become your loyal customer or client.

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“I remember going to an event with over 100 women, and there was a stunning-looking woman with a unique style. I had to meet her,as I was curious about her profession. She was and still is a personal stylist, turns out that lady wore her brand colours and lives and breathes her brand. Years down the line, I still remember her.”
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How it works

It all starts with a chat

We will have a Branding Consultation that can then lead to a more in-depth Branding Strategy.

We undertake an extensive process to create a strong and lasting brand identity, and create your business personality, hence defining your business’s essence and carefully segmenting your target audience.

Our team will conduct thorough market research to understand industry trends, the competitive landscape, and consumer behaviour. Your core values and distinctive attributes also play a pivotal role in shaping an engaging brand identity, and all these factors will help in defining a unique value proposition.

Our aim is to create a captivating brand narrative that deeply connects with your target audience’s emotions, focusing particularly on pain and passion points. (Click here for blog)

Once all these aspects are considered, we initiate the process of developing a compelling brand story.

What You Get:

Depending on your requirements…

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FREE Branding Health Check (Audit)

We’ll analyse all your branding elements.

This useful check is vital when you are unsure about your current branding or a valuable check to see how you appear to others.

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Branding Online Survey

Our group of trusted independent people undertake comprehensive surveys and give their honest opinion.

Be warned, results might not be what you hear! It’s a goldmine of valuable, objective feedback on the impression your business creates.

We will help you analyse and understand feedback to bolster your strengths and convert your weaknesses into strengths.

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Initial Branding Consultation

To understand your business objectives, values, your personality, what drives you, your target audience and your overall story.
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Branding Strategy

We define your essence, design a compelling identity, and segment your audience effectively.

We craft resonating brand stories using your authentic voice aligned with your core values and emotional connections, empowering your brand to thrive in competition.

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Brand monitoring & maintenance

We will track, analyse, and upkeep your brand’s reputation, ensuring it consistently reflects your values and resonates with your audience.
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Brand guidelines

We’ll create easily understandable brand guidelines that provide clear directions for maintaining consistent and cohesive brand identity across all channels and materials
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F.A.Q.S

Frequently Asked Questions

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What is Branding and why do I need it?
Many business’ owners would see their company as their baby. If you see a new business like a newborn, then branding is the nurturing care that will shape its identity, unique personality and these will define its character, communicates its values, and shapes the way it is perceived by others.

The right brand will make you unique, it will help your development and create your unique voice and with the help of an expert you can craft a compelling story to share. Branding is not a luxury but a strategic necessity if your end goal is success.

How can branding increase my revenue?
Look at the brands you know and why you choose them. A strong brand will increase customer recognition and make your prospects feel like they truly know you; they can trust you, making them choose you.

If designed right, a good brand can build loyalty and set you as a premium product/service provider to attract your ideal clients, leading to increased sales and revenue.

Branding will also support your marketing efforts to build a larger customer base. In summary, good branding is not a luxury but an added value which will create an enduring market presence..

What is a Brand Voice?
Your Brand Voice is how you communicate with people. It’s the tone you use to share your brand values and personality. Branding allows you to create a distinctive style of communication that will make your company sound and feel like a real person. At the core the main purpose of branding is to be remembered by the written content you share or even visually, a nice design, a video or even using a simple picture.
Will you show me how to do storytelling using my brand tone and style?
As part of our branding consultation, we will share with you a few secret formulas to adopt when telling your brand story. One of the advise our founder always gives is “Put yourself in your audience shoes and ask yourself what do they need to hear as opposed to what do you want to tell them, be authentic and share your journey whilst sharing your values and what you stand for”.
What happens in a branding consultation?
We will start with getting to know you and your audience. Understanding your unique selling point, your values and build your brand personality

Then we will define your positioning, design your offering, and then work on your narrative, your brand voice and image.

How long will it take you to create my brand?
This is a hard question to answer specifically as it depends on the complexity of the project, research and development and the scope of work and your collaboration.

On average you can expect your brand to be ready between 2 to 6 months from the first consultation. The more involved you are and the more information we have the quicker the process will be.

How will you create my brand personality?
We will look at your values, your audience and other strategic elements and then we will have a fun exercise where we will play with adjectives and verbs to define you.

We will have a brainstorming session where we will show you different images, shapes and other elements and gauge your emotions of those.

We will then ask you to imagine your brand as an animal or a person or even a celebrity depending on the conversation we had this will help you envisage more yourself as a separate entity from you and as a separate human being who you either aspire to be or love.

We will highlight the big MUST HAVE but also the big NO NO for you. We call this exercise the Love/Hate exercise. From here your brand character will start to emerge.

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