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GET TO KNOW US
Marketing Nest is YOUR OWN “in-house” marketing department.
We work to budget and get the job done.
We are a part of your team to advise you and support your needs. We work to budget and get the job done. At Marketing Nest, we are passionate about our clients business, when you’re in our nest, we genuinely treat you as one of our own.
WE’RE COMMITTED TO DRIVE YOUR BUSINESS FORWARD!
OUR FOUNDER
Meet Antonella
Antonella Ragona
Owner and Founder
A vivacious and dynamic Italian woman who loves conversation and is tremendously enthusiastic about marketing. Clients describe her as easy to talk to and a great listener. With her friendly, professional attitude and innovative approach, her clients never really “fly the nest”.
A Marketing Consultant with over 20 years Director and Consultancy experience. Antonella comes from a family of entrepreneurs. Her marketing career includes Jones Lang LaSalle and Austin Marketing as well as working with corporate companies across Europe and the Carribean. Antonella is currently a member of the Senate Board at Savvitas and Vice President of the Executive Board of OWIT UK where she is a frequent contributor to their marketing campaigns headquartered at Parliament in Central London. Her extensive experience has honed Antonella’s unique process to develop innovative marketing solutions that align with business objectives.
How did Marketing Nest start?
While providing a consultancy service, it became clear that small to medium businesses often miss out on a focused marketing strategy. Large companies recognise and are easily able to make frequent, proactive use of a marketing consultant. Smaller companies tend to lose this valuable resource and, therefore huge business growth opportunities.
In today’s world, not everyone makes the time to really speak to one another, Antonella is committed to listening to entrepreneurs who actively manage their business, and carefully manage their time. Antonella offers a more personalised approach to feel supported and make marketing easily accessible and affordable. She created – Marketing Nest.
Through her years of collaboration, Antonella has brought together a high quality team of independent marketing professionals from Graphic and Web Designers to Event Planners and Virtual Assistants. She is passionate about helping small to medium businesses grow and succeed.
“At Marketing Nest, we are lucky enough to call what we love doing our “job”.
Antonella Ragona
OUR PARTNERS
Meet our carefully selected partners
We carefully select who we partner with to make sure our values and ethics are in line.
ALL ABOUT YOU
It’s a partnership!
Running your business day to day can be overwhelming and lonely. There is so much to do and you are responsible for it all. Perhaps you don’t have the time and resources available to give your business the exposure it needs. A marketing consultant can share the load.
Are you a small or medium size business owner or entrepreneur who:
At Marketing Nest we LOVE challenges because we are PASSIONATE about finding the BEST solutions for our clients.
Does not have the time to keep up with all the social media madness.
Knows you should be on social media platforms. But which ones? How do you use them? How often should you post?
Has got on the social media bandwagon and it’s grown your business (yay!) but you have reached a plateau.
You need a fresh direction or some creative innovation to your strategy.
Wants to spend money wisely and make sure your marketing budget is effective and gives a healthy ROI.
At Marketing Nest we LOVE challenges because we are PASSIONATE about finding the BEST solutions for our clients.
WHY CHOOSE US?
Feel the difference!
Antonella and the team have worked with hundreds of business owners who are used to single-handedly running their business themselves. At Marketing Nest, we understand how overwhelming and lonely this can be. That’s why we make the marketing process accessible, personable and easy to do.
Marketing Nest will give you a clear plan with actionable tasks that you can do with our team or yours. You are not alone.
Marketing Nest was born because Antonella wanted to ensure that her clients are supported and have access to the very best marketing tools, assistance and guidance that is tailored to her clients needs.
“Good wings are key to a successful flight, good marketing is key to a successful business”.
Antonella Ragona
First of all...Let’s talk!
Our clients often call us their “in-house” marketing team and they benefit from our extensive and varied skill set. We are always happy to speak with you in-person, over the phone, and on Zoom. If email and messaging works for you, then it works for us too!
A consultation
A consultation with you, is how we get to know you and begin our process to find a strategy that works and is tailored TO YOU.
Our process
Our process gives you a clear assessment, a direction and a strategy that is custom-made for your business and a healthy ROI.
TESTIMONIALS
What our clients think
our process
The winning strategy
Consultation
Let’s Talk!
To understand your business and design your strategy.
Marketing audit
Let’s See!
A clear no-nonsense report containing a breakdown of where you are and our recommendation for refinements or development.
Action plan
Let’s Do This!
Our Action plan to help you and ultimately allow for organic growth and expansion within your business.
Implementation
Let’s Work!
Applying our Strategies to real life.
Measurement
YOU get results!
With our straightforward reporting, YOU will be able to measure what works for you and see what is driving the results you need for your business expansion.
Let's chat!
F.A.Q.S
Frequently Asked Questions
What is a Marketing Strategy and why do I need one?
In simple terms a marketing strategy is like a map that will help you reach success and that is precisely why you need it.
It’s a plan that when done right sets out your goals, identify your target audience and their needs, recognise your value proposition analyse your market.
Once all of these areas are covered the final step of the plan is designing the right tactics to reach those customers by using tools that are specifically designed to support you and your strategic implementation.
How long will it take to design my marketing strategy?
We would love to be specific and say just 2 weeks but the answer to this question is depending on you, your business and the resources you have available. Another factor to take in consideration when planning the timeline for your strategy is how you want the ultimate plan to be delivered to you, do you want a working document to use or do you need a clear laid out plan to present to a potential investor or bank. In our experience it can take up to few months to fine tune a strategy. We do not do one size fit all plan.
What steps are involved in creating a good marketing strategy?
- Defining your business: we will run an audit, set your goals and value proposition
- Market research: a thorough research to understand your industry, your competition and any potential barriers. Examine overall industry landscape, analyse industry trends, and market gaps to identify opportunities and challenges.
- Identify & understand target audience and their behaviours: develop your buyer persona that includes demographic information as well as details of their values, interests, lifestyles and behavioural insights.
- Selecting marketing & sales methods and evaluating Opportunities: at this stage we will evaluate your resources and skills and select the marketing tools that are better suited for your success.
- Planning your implementation: This is where we put your tactics into action, monitor any campaigns and prepare contingency plans.
What are the key elements of a successful marketing strategy?
The key to a successful marketing strategy is to start by crafting a tailored plan. Let’s split the elements in two 1) information gathering 2) Action Time
- Setting clear objectives that align with your business goals, understanding your potential clients and identifying your values and unique selling points.
- Establishing a strong brand identity, honing your positioning in the market whilst deploying effective marketing tactics, and continually measuring and optimizing your efforts.
Can you help us carry out any research we need for our marketing strategy
Yes, we can either show you how to run the research you need or we can do it for you. We are here to support you with anything you need from research to gather essential information for your strategy to supervising your team. We are your partners.