Are you making your impact? Your creativity should reflect your brand!
Nowadays it’s important to make an impact. Creativity is one of the most successful tools that if applied properly can easily attract clients. Whether you use your logo, your posters, your tagline, your website or any other marketing tool make sure you stand out from the crowd for all the right reasons.
5 key questions to ask yourself before embarking on a creative marketing campaign:
1. Who is your message for
2. What are their values and behaviours
3. What are you trying to achieve
4. How are your prospects going to react
5. What actions you would like them to take
Creativity… What is Creativity to You? Share your view on our Twitter by starting your tweet with #MNCreativity is: ….
Our View on Creativity:
Creativity is more than just designing a nice advert or having a tagline. Creativity should reflect in all aspects of your Marketing. What do we mean by that?
You need to take into consideration: Product (or Service), Price, Place, Promotion.
Creativity more than just design.. Creativity should reflect your brand!
When talking about creativity many may instinctively think of TV adverts, posters flyers, but in reality, it’s so much more. To give you a clear example we will take apart the 4 Ps and show you how you can be creative by using what you already haveProduct (Service) – highlight the benefit of your products or service bearing in mind your brand identity and your audiencePrice – be creative with price, but before you do anything have a Price/Cost analysis carried out, have a clear pricing strategy for the year to come then you can have promotional offers. Place – Look at the location of your business, especially if you are selling products this is fundamental, the way you present yourself and your premises builds up an idea in prospects' mind about who you are. In many cases nowadays we could refer to your website as your Place since many businesses are now just online, so your website should reflect exactly who you are. Meaning it should look, sound and feel like you.Promotion – like the name says this is any activity you run to promote your business which may involve advertising, public relations, media, events and so on.Creativity doesn’t always mean crazy or shocking, creativity can be subtle. It should match your brand, If your company core values are class, elegance, and being conservative you can still be creative. Think of creativity as your business personality.