“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” by Leo Burnett
Whether you are writing a newsletter, a blog, a social media post or the content for your website, getting started can be a nightmare for some but for others, it is a lot of fun.
If you ask any author they will say they always remember the first sentence of their books because that sentence was the hardest one to write. After that, the words could flow before your eyes.
It’s not so different for businesses, but no matter what you are writing you need to have a plan, and know what your readers want to read and what you want the content to do for you? And this where some people get stuck.
For us, it is an opportunity to connect with our audience, inform them of news and developments within the business, share some trade secrets and why not even have some fun with words.
Know the current trends!
Business content has changed drastically over the years, let’s look at how we write on blogs as opposed to websites.
Blogs and newsletters are more informal whereas websites tend to still keep a formal professional tone for most businesses, furthermore, years ago we used to have very detailed websites, nowadays people tend to favour a more minimalistic option.
Design and creative yet concise writing do most of the hard work.