How often do I need to post?
There is no definite answer, it depends on how much time or money you want to invest in it.
How much time can you invest?
Many of my clients initially shy away from Social Media because of the amount of work they thought was involved but if you do not have the resources, the best advice is to start small and grow organically or alternatively allow a Marketing Professional to share the function with you.
What do we mean when we say start small?
There are many Social Media Management tools. So if you prepare your weekly or monthly post at the beginning of the week/month and then schedule your posts in advance all you will have to do is check in on your platforms daily, using the chosen Social Media Management tool, to see if you had any messages or notifications.
We usually advise to have a Social Media Strategy and a good consultant can get you started with a plan that works for you and around your resources, furthermore, the consultant can support you in the actual management of the posts so they could produce and schedule them for you, so you could just check in for the fun bit which is interacting with people.
A consultant can also help you design the best Social Media Planning Program that suits your needs and eases you into this new "scary" world, and once acquainted, you will realise it doesn't bite.
Planning: The key to successful posting!
Affordable Social Media Management Tools:
- Social Pilot
- Zoho Social