Website Vs Social Media… Do businesses need both?
Why Social Media:
You can have interactive competition and games having real-time responses
Your Social Media audience can get your updates without having to physically visit your site.
Fresh and concise content that can go out quickly even using your mobile
Easier to reach both a wider and a targeted audience.
Bespoke design to match your corporate identity
Full control over branding, content and data
If you run competitions on your website you set the rules and do not have to follow any social media platform guidelines
A good website has an equally easy Content Management system so you can add delete pages and change content and pictures easily.
A CRM System on your website allows you to have all your data available on your site
You can create your own policy and do not have to adapt to third parties changes
Your website should be your central hub where all the information can be gathered.
Final thoughts…Social Media is easier, quicker, more fun and cheaper to set up but once you set it up where do you send people to? Based on that our opinion is that, planning a website it’s crucial, it will open your mind about areas of your business you may want to focus on in the future, and define your aims, objective and target audience… all of these are areas we cover before starting your website. While your website is being developed you can then prepare your social media strategy and see how you will drive traffic to your site and make these two digital tools work for your business.